Mad Precious & Ethical

Mad Lords is committed to ethical and responsible jewelry in 18k gold.

In early 2020, Mad Lords obtained the international Fairmined label and has since committed to ensuring that 100% of its gold purchases come from mines affiliated with this label. This responsible and ethical gold represents a tiny proportion of global gold production. It comes from human-sized mines that adopt responsible organizational, social and environmental practices. Mad Lords thus actively participates in the improvement of working conditions, the well-being and the protection of the environment of mining communities in South America.

Caroline and Serge, co-founders, place this commitment in a global approach aimed at contributing to the protection of the environment and, through donations, to medical research.