Polly Wales was founded in the UK in the 1990s by designer Polly Wales. Inspired by the national counterculture movement and rave scene of the time, the brand embodies love, celebration and the essence of creative freedom. Polly’s unique Cast-not-Set technique, developed during her Masters at the Royal College of Art, involves casting diamonds and sapphires directly into molten gold, creating unique pieces. Her jewellery, made from ethically sourced and recycled materials, pushes the boundaries of the industry while embracing a raw and anarchic aesthetic, with goldsmiths and wax sculptors trained in Polly’s innovative processes, all dedicated to sharing objects of joy. Polly Wales connects deeply with individuals by creating jewellery that transcends conventional norms, encouraging self-expression and individuality.