Jewelry for Code Breakers
We are new hippies, nomads and free. Luxury codes only exist to be challenged. Our jewelry is dedicated to those horrified by conformism. We exhibit our jewelry in boutiques, sometimes secret, always discreet, designed to never look like any other. In these magical places, only your happiness enchants us
Flagship & Piercing studio
We moved to Rue St-Honoré to present our treasure hunts discoveries around the world. Once you have crossed the doors of our shops, it’s up to you to discover the treasures you want to look for. We will be your guides, without ever imposing a particular destination
The shop of our dreams
Mad Lords and Saint-Tropez meeting was made to take place, far from speed dating and ephemeral pop ups, we settle there to learn the codes but especially not to respect the rules
Jewelry beach store & Piercing studio
The proximity to the sea, the attraction to nature, the regular presence of movie stars… implies certain strong choices. We respond to it under the impulse of Alisson by a choice of jewels more elegant than sparkling, more authentic than avant-garde, more transmissible than ephemeral
The Ritz gallery
In the heart of the capital, on Place Vendôme, the Ritz Paris has that unspeakable charm that makes it one of the most mythical hotels in the City of Light. A custom-made selection of our jewelry is presented in the Gallery of the Ritz Paris. These collections are the link between this iconic place and our boutiques located on rue Saint-Honoré.
« Mad Lords creates lust by finding designers from everywhere. »
« "The most cutting-edge jewelry concept store in the capital.". »
« Nothing is a constraint in the separate bubble created by Serge and Caroline Muller. »
Paris - St-Tropez - Deauville
In 18K gold, paved with diamonds or precious stones, in a ring or stud shape, we offer a wide range of designer piercings as well as the services of our team of piercers in our Paris, Deauville and St-Tropez Studios.