Founded in 2024 by jewelry designer Perim Alayoğlu, Just Lika embodies a contemporary vision of jewelry, where modern design and delicate craftsmanship merge. The brand's name, inspired by Alayoğlu's children, reflects the personal and emotional dimension that inhabits each of her creations. A graduate of Sabancı University and trained under the master craftsmen of Tiffany, Alayoğlu first founded Lika Art before expanding her universe with Just Lika, to make her art accessible to a wider audience. Her jewelry is distinguished by its balance between sophistication and simplicity, favoring noble materials and comfort designed to accompany women throughout the day. Through Just Lika, Perim Alayoğlu celebrates a natural elegance: refined pieces designed to reveal the personality of those who wear them.