Yrusha

Yrusha was founded in 1973 in Paris by Vanessa Bismuth. She created a brand that straddled the border between jewelry and costume, blending couture and "prêt-à-porter" with an intention that was both chic and accessible. The brand's name, derived from Aramaic, means "heritage", underscoring the desire to convey meaning in each piece of jewelry. Often inspired by vintage pieces or the wonders of nature, Vanessa imagines creations imbued with emotion, landmarks and poetic elegance. Each piece of Yrusha jewelry is an invitation to a universal experience, both personal and timeless: a sensitive, graphic signature that carries a story and creates a new legacy.