Siréli

Siréli was founded in 2021 in Paris by Lernik Seropyan. The brand was born of a strong conviction: tomorrow's jewelry must be ethical and conscious. Inspired by a deep respect for the environment, it rethinks the codes of luxury by integrating a responsible approach, without compromising on excellence. Each Siréli jewel is an exceptional piece, handcrafted in Armenia, a land of expertise and tradition. The company has chosen laboratory-produced synthetic diamonds, a modern alternative that respects natural resources, while retaining the brilliance and rarity that are the magic of precious stones. Designed to be worn daily and handed down from generation to generation, Siréli jewelry captures the essence of modern women, combining timeless elegance with profound values.