Mad Precious & Ethical

Under the direction of Caroline and Serge Muller, Mad Lords creates and develops a range of piercings that embody the essence of the brand: a perfect balance between uniqueness, elegance and authenticity, without being conformist. In early 2020, Mad Lords obtained the international Fairmined label, guaranteeing that 100% of its gold purchases come from small mines adopting responsible organizational, social and environmental practices. Each piece, crafted in 18-carat gold and adorned with high-quality diamonds (F-VVS1) or colorful natural gemstones such as sapphires and emeralds, celebrates the art of fine jewelry. Serge and Carol believe that jewelry designed to magnify the most refined faces should be made from the most precious materials. Mad Lords invites individuals to discover this exclusive line, where each piece is a work of art designed to complement and celebrate individuality.