"Art is the most intense mode of individualism that the world has known" Oscar Wilde

Our selections


Jewelry and accessories for her and him


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The fundamentals of the tribe Mad Lords.

What is Mad Lords?

Beyond the concept of luxury, Mad Lords is a universe that combines the big names in fashion and a careful selection of designers and artisans with unique expertise. Mad Lords will seek to highlight the designers and their products through the optimal use of artistic and philosophical messages they convey.

Mad Lords therefore based on a careful selection of jewels and accessories, rare, precious.

Creativity, craftsmanship appearance and noble materials are their criteria. To enter their universe, the creators that they select must consider certain esthetical and ethical rules, particularly related to fair trade.

It is a constantly changing selection in the image of the creativity of their partners. A live site, making available a sharp and ultra selective choice of jewels and accessories. Mad Lords will be a new look on the fashion scene, and art while avoiding the usual conventions.

Our Principles

In a world deconstructed, we strive to select ultra-sharp creative artisans using noble and rare materials (platinum, silver, leather, rare wood ..). Our products are also individualized by the addition of precious stones, semi-precious or other distinctive mark. MADS LORDS is a new concept store dedicated to jewelry, for him and her, 316 rue Saint-Honoré à Paris. It's only by passing the gate of the building that one's can discover this magic place, 200m2, deliberately concealed from the crowd.

Mad lords has his own team of street artist that propose to do any type of personnalisation you may think of. The famous "Bon Marché" has selected this team to open a corner dedicated to mad lords's universe