Mad Lords'project was launched by a couple passionate about art and attentive to the various forms of creativity. Partner in an investment bank and also involved in academic philanthropic activities,
Serge Muller grew up in a creative setting, as art is part of his family DNA: his uncle, the painter Lazare Berzon, and his father, a photographer, were respectively Paul Cézanne's and Willy Ronis'
close friends. Serge's partner in life, Caroline Muller, is in charge of the development of their project to promote exceptional accessories.
Caroline has already a large experience in the realm of fashion, as she worked with the most influential luxury groups (LVMH and Ralph Lauren). Thanks to her active role and participation, the site
of Mad Lords has gained wide popularity and enhancement.