Mad Lords is opening a new space in Deauville, the place where Caroline and Serge spent their childhood.
Located in the heart of the city, a selection of rock, chic and authentic jewelry for women and men will be presented there. A piercing salon will be open there, adjacent to a “speak easy” in which some works of art will be exhibited.
Mad Lords will thus express its very particular lifestyle, combining jewelry and passion for art in all its forms.
Caroline and Serge chose Deauville because better than any place, it is the receptacle of their most beautiful memories of childhood and adolescence. According to them, Deauville is today "the capital of discreet, exclusive and elegant luxury". As are their jewelry.