Available rue st honoré and also at Le Bon Marché, l’Eden Rock St Barth, the Hotel du Cap in Antibes, ...

and...Paris

and...Paris

The day Alizée Guinochet decided to launch her own jewelry brand, it did not yield to any chance. Her history destined her to take this path. As a child she already knew the jewelry scenes of the Place Vendome, where her grandfather was reknowned jeweler, specialized in precious stones. Her mother, of more iconoclastic taste, had chosen the path of costume jewelery. She was creative director for a London brand, sold at Harrod's, Top Shop and Selfridges. Inspiring figure endowed with a keen sense for novelty. With this rich heritage, Alizée found herself and her own style.


Her personal adventure began in New York where she trained to learn the latest construction techniques. At first creating some models dedicated to her close friends and family. She only draws what she would herself wear. Fine gold jewelry, trendy and minimalist that can accumulate, overlap with pleasure. Jewelry with which one lives, from morning to night, without ever removing even for bathing time. In the US, her designs are an immediate success as they have in the eyes of all, a specific tremendous Parisian charm.
Naturally, AND... then moved to France, where the designer now lives. She launched in 2016 her first official collection remaining true to her identity: simplicity and distinction.

The day Alizée Guinochet decided to launch her own jewelry brand, it did not yield to any chance. Her history destined her to take this path. As a child she already knew the jewelry scenes of the Place Vendome, where her grandfather was reknowned jeweler, specialized in precious stones. Her mother, of more iconoclastic taste, had chosen the path of costume jewelery. She was creative director for a London brand, sold at Harrod's, Top Shop and Selfridges. Inspiring figure endowed with a keen sense for novelty. With this rich heritage, Alizée found herself and her own style.

Her personal adventure began in New York where she trained to learn the latest construction techniques. At first creating some models dedicated to her close friends and family. She only draws what she would herself wear. Fine gold jewelry, trendy and minimalist that can accumulate, overlap with pleasure. Jewelry with which one lives, from morning to night, without ever removing even for bathing time. In the US, her designs are an immediate success as they have in the eyes of all, a specific tremendous Parisian charm.
Naturally, AND... then moved to France, where the designer now lives. She launched in 2016 her first official collection remaining true to her identity: simplicity and distinction.
Display more
and...Paris
This designer’s creations
and...Paris